In the past, the beauty industry had a set belief system that beauty was defined only by looks. While this has evolved, this still exists and can be seen on the cover of magazines and on television. Many women think that they need makeup to feel beautiful and become overly insecure about their skin problems. We are here to dispel this belief and let every woman know, “Don’t Cover It, Care For It”...
Life is all about letting loose and having fun. But when it comes to your skin, it is time to get serious. When faced with a skin problem, women often turn to makeup to hide their imperfections. As women, our main instinct is to cover. We do this thinking we’ll feel more beautiful with skin that appears flawless. This is when we say “don’t cover it, care for it.” Rather than covering your imperfections with makeup, why not take care for your skin imperfections? MaskerAide skincare products are made with natural extracts and oils to give you nourished and healthy skin. This will make you more confident and comfortable in your own skin. Remember this: skin first, makeup second.
MaskerAide is all about promoting skin positivity. (Have you seen our #SKINSTORY campaign?) This campaign shares the skin stories of individuals and how MaskerAide products have helped in their skincare journey, (you can read these skin stories in our earlier blog posts).
It can be intimidating seeing flawless celebrities in the news like Hadid sisters, Gigi and Bella, Selena Gomez and even the Kardashians. With perfect bodies and glowing skin, you dream of being in their shoes... literally. But it is important to remember that you are your own type of beautiful and should not compare yourself to others. Embrace your imperfections and love the skin you’re in!