As you’ve likely noticed - MaskerAide has recently been going through some major transformations! (don’t worry, we’re still the same brand you know and love).
Whilst staying true to our fun & fabulous roots, we are evolving in a more skincare serious direction. This has been secretly in the works for a while, and we are so excited to finally be able to share it with you. 💖
So let’s start at the beginning…
MaskerAide has been around since 2012 and was a pioneer in the Canadian-K-Beauty industry. We were actually one of the first companies to bring sheet masks into the Canadian market. Since then, we have grown into an international brand, carried by select major retailers across the globe. MaskerAide’s purpose has been to deliver “fabulous” skincare essentials to individuals with the most “fabulous lifestyles”. We love girl bosses, jet setters, busy moms - you name it! And don’t get us wrong - we’re still all about the fab life, but we want to emphasize some other things that are important to us as well.
We take skincare VERY seriously, and we always have. Though our packaging illustrations and cute imagery make MaskerAide a fun and playful brand, our products are effective, efficient, and easy to use. All of our products are made with safe and gentle ingredients. We want to highlight this. That’s why our new tagline will now be: “FUN FOCUSED, SKIN SERIOUS.”
But that’s not all. We have been completely inspired by a movement within the skincare community called #skinpositivity. To prove how serious we are about caring for all different skin types we are proud to announce we will be joining this movement. We will be sharing a more vulnerable and raw side of some of our very own MaskerAide team and other #MaskerAideBabes. We will be showcasing individual’s skin stories - their struggles and successes. We’re calling this our #SKINSTORY campaign.
If you want to contribute to our #SKINSTORY community, feel free to submit your #SKINSTORY and follow the instructions on the form. So stay tuned for our new campaign, new mask line, and new look! Be sure to follow us @maskeraidebeauty on Instagram for mask hacks, skincare tips and more teasers from our new specialty mask product line.
We can’t wait to connect with you and hear what you think of the new us!