All that glitters is gold, even your skin! Gold may seem like the newest skincare game changer but did you know that it’s actually been on trend for centuries?
Gold has been used as an ingredient in skincare since approximately 30 BCE. According to history books, ancient Egyptians used gold in their cosmetics so that their skin retained youthfulness. Queens like Cleopatra and Nefertiti were both said to sleep wearing a gold mask - and we’re automatically fans of anything that Cleopatra was rumoured to use in her beauty routine.
Called the 'flesh of the gods,' gold was also highly sought after in ancient Greece and Japan where it was said to heal inflammation, slow the ageing process, treat sun damage, boost collagen and give your complexion a radiant glow.
Today we are still using gold in our cosmetics. In modern skincare, gold is most commonly used as an anti-aging ingredient. Gold can activate the basal cells (a type of cell within the skin that produces new skin cells as old ones die off) of the skin, which increases elasticity, thus reducing wrinkles and fine lines.
Rich in antioxidant properties, gold helps to increase blood circulation and oxygen supply to skin cells which leads to a reduction in acne and skin allergies.
Increased blood circulation also helps with achieving gorgeous glowing skin! Improved blood circulation helps hydrate and maintain the skin’s moisture level giving you a dewy look. The small particles of gold get absorbed into the skin imparting a rich glow. This helps make the skin look healthy, fresh and radiant.
If you’re looking for a quick way to take advantage of all these wonderful benefits, we’ve got you covered! Our Rose Gold Peel Off Mask features 24k gold flakes as well as other luxurious ingredients such as honey extract, which has antioxidant and anti-inflammatory properties and adds moisture and royal jelly extract which contains 22 amino-acids that help prevent redness and have anti-aging and anti-inflammatory properties.