We're always working BTS (#behindthescenes) with pro make-up artists to prep models and artists for the runway or shoots, and the past few months we've had the opportunity to prep the skin of the hottest male artists on the music charts right now!
Thanks to one of our fave make-up artists, Toronto-based MILA VICTORIA, MaskerAide has made it's way onto the faces of Toronto's own Majid Jordan and The Weekend in their latest projects. Although a full-face of make-up is not needed, great looking skin is SUPER important, even for men. Mila uses our sheet masks and eye gels to quickly prep the artist's skin, to instantly BOOST hydration, DE-PUFF eyes, and give an overall #skinonfleek ready-for-camera face beat. With a primed, hydrated face, she can then use minimal base make-up to get these guys groomed and ready for the spotlight.
Here are 2 of the latest shoots Mila Victoria worked on using MaskerAide:
MAJID JORDAN | Asics Tiger Campaign
Grooming: Mila Victoria
Artists: Majid Al Maskati + Jordan Ullman
Products Used: WEATHER WARRIOR, PRE PARTY PREP Sheet Masks + ALL EYES ON ME Eye Gels
Our Director of Creative + Marketing, Karen, got a chance to sit with both Majid + Jordan and chat about male skincare, grooming and stuff in general. The east-end Toronto set was a very relaxed vibe, and both guys were down-to-earth and super passionate about their art and music. Keeping on top of your skin routine while on the road touring, and all those late nights' in the studio can be tough sometimes - but with MaskerAide we hope we can help with our travel friendly products! And in the words of Majid: "I need a hundred of these eye gels."
Check out the full campaign on HYPEBEAST here >
Artists: THE WEEKND + female support roles
Products Used: ALL NIGHTER Sheet Masks + ALL EYES ON ME Eye GelsShot all over our hometown Toronto, the much anticipated music video for this heavyweight collab from hip-hop artist FUTURE and hometown artist Abel aka THE WEEKEND has finally dropped. Thanks to Mila, Abel stayed looking fresh + clean throughout the video shoot.
Check out the full music video on APPLE MUSIC here >