Behind The Scenes with The Weeknd + Majid Jordan

Men in MaskerAide? We dig it!

We're always working BTS (#behindthescenes) with pro make-up artists to prep models and artists for the runway or shoots, and the past few months we've had the opportunity to prep the skin of the hottest male artists on the music charts right now!

Thanks to one of our fave make-up artists, Toronto-based MILA VICTORIA, MaskerAide has made it's way onto the faces of Toronto's own Majid Jordan and The Weekend in their latest projects. Although a full-face of make-up is not needed, great looking skin is SUPER important, even for men. Mila uses our sheet masks and eye gels to quickly prep the artist's skin, to instantly BOOST hydration, DE-PUFF eyes, and give an overall #skinonfleek ready-for-camera face beat. With a primed, hydrated face, she can then use minimal base make-up to get these guys groomed and ready for the spotlight.

Here are 2 of the latest shoots Mila Victoria worked on using MaskerAide:

MAJID JORDAN | Asics Tiger Campaign

Grooming: Mila Victoria
Artists: Majid Al Maskati + Jordan Ullman
Products Used: WEATHER WARRIOR, PRE PARTY PREP Sheet Masks + ALL EYES ON ME Eye Gels

Our Director of Creative + Marketing, Karen, got a chance to sit with both Majid + Jordan and chat about male skincare, grooming and stuff in general. The east-end Toronto set was a very relaxed vibe, and both guys were down-to-earth and super passionate about their art and music. Keeping on top of your skin routine while on the road touring, and all those late nights' in the studio can be tough sometimes - but with MaskerAide we hope we can help with our travel friendly products! And in the words of Majid: "I need a hundred of these eye gels."

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#BTS

On Set with MILA VICTORIA
and MAJID JORDAN

Check out the full campaign on HYPEBEAST here >


FUTURE featuring THE WEEKND | 'Comin Out Strong' Music Video

A post shared by The Weeknd (@theweeknd) on

A post shared by Future Hendrix (@future) on

Grooming: Mila Victoria
Artists: THE WEEKND + female support roles
Products Used: ALL NIGHTER Sheet Masks + ALL EYES ON ME Eye Gels

Shot all over our hometown Toronto, the much anticipated music video for this heavyweight collab from hip-hop artist FUTURE and hometown artist Abel aka THE WEEKEND has finally dropped. Thanks to Mila, Abel stayed looking fresh + clean throughout the video shoot.

Check out the full music video on APPLE MUSIC here >


We love seeing MaskerAide in your make-up grids - if you are a make-up artist don't forget to tag us in your BTS set-ups! Don't forget to follow us for more behind the scenes snaps - XO

#ThrowbackThursday Edition: BEHIND THE SCENES with MaskerAide + Sonjdra Deluxe

It's Thursday and we're throwing it back to the Sonjdra Deluxe Master Artistry Class!

If you don't already know Sonjdra...

The Insta-STAR has reached an incredible 1 million followers! She's an amazing makeup artist and YouTuber known for her glowing skin and flawless make-up looks. Originally from Vancouver, Canada, her social media presence is definitely on the rise. Sonjdra holds high demand in the beauty world - making her mark in the makeup & skincare industry, with notable collaborations from make-up brands such as NYX and Melanie Mills.

Image: Sonjdra Deluxe Instagram @sonjdradeluxe

Image: Sonjdra Deluxe Instagram @sonjdradeluxe

Behind the Scenes...

MaskerAide was one of the beauty brands that sponsored Sonjdra's Makeup Artistry Class that she held in Toronto, Ontario. We included our ALL EYES ON ME Hydrating Eye Gel Patches in the gift bags - a make-up artist fave, and the perfect product for prepping you or your client's eye area before make-up application. We got a chance to attend the event, meet Sonjdra, and get an in depth, behind the scenes look as she created one of her iconic looks on an equally gorgeous model.

Our fave part? The Q&A and a her shout out to MaskerAide of course! We can't wait for Sonjdra to try out the rest of our skincare products.

A special thanks to T&Co Creative Agency and Black Reign8 for putting on the event. It was a lovely and intimate afternoon with Sonjdra and her fans - we can't wait to see more footage from the Masterclass!

Check out Sonjdra's Social Channels here:
YouTube | Instagram

Sonjdra Deluxe with the MaskerAide Team, NILOU & KAREN (Director of Creative + Marketing)

Sonjdra Deluxe with the MaskerAide Team, NILOU & KAREN (Director of Creative + Marketing)

Don't forget to follow us on SnapChat: maskeraidesnaps + on IG stories
for more behind the scenes with the MaskerAide Team!

Pink Margaritas - Yes Please! Cinco de Mayo + Summer Vibes

We can feel summer just around the corner and the summer patio drinks are calling!

We are always 'tickled pink' by all things FAB - and pink drinks have our name written all over them. Just in time for CINCO DE MAYO, we'll definitely be making a few (or more) of these today and all summer long!

PINK LEMONADE MARGARITA

Ingredients

  • 1 (12 ounce) can of frozen pink lemonade concentrate, thawed
  • 3 (12ounce) cans of cold water – (just use the empty pink lemonade can)
  • 1 (12 ounce) can of tequila
  • ½ (12 ounce) can of Grand Marnier
  • Ice cubes – (I like to use crushed ice)
  • Salt to rim the glasses
  • 1 lime, wedged

Directions

  1. Pour the (thawed) frozen lemonade concentrate into a pitcher, and fill the can with cold water.
  2. Pour into the pitcher and repeat twice for a total of 3 cans of water.
  3. Fill the can with tequila, and pour that into the pitcher.
  4. Fill about half of the can with Grand Marnier, and pour it into the pitcher.
  5. Chill in the fridge for at least an hour before serving. Or blend mixture with ice to make a frozen version.
  6. Serve over ice in salt-rimmed glasses with a lime wedge!

Want more FAB SUMMER ENTERTAINING INSPO?
Check out our Pinterest 'MaskerAide Summer Vibes' board below. Don't forget to follow MaskerAide on Pinterest for more fab inspiration + posts!


P.S. If you've had a few too many margaritas, frosés (that's frozen rosé) and tequila, we got your back! Throw on our ALL NIGHTER masks and ALL EYES ON ME eye gels to help beat the next morning hangover blues...

Let the summer patio season begin!
XO

** CONTEST ALERT ** Show us you 'POUT + WIN!

Hey MaskerAide babes!

We are giving away a box of our brand new TELL ME 'POUT IT Hydrating Lip Masks to 2 Lucky Pout-y Winners... 

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We want to see where you leave your mark.
Take a pic of your lipstick marks and show us your fave lippie colour on your Starbucks cups, wine glasses, mirrors, boys and babes.
The best 'POUT Marks will be chosen so be creative ;)


The Instagram Contest ends May 4th and 2 winners will be chosen on Friday May 5th at 12PM EST. Contest is open to International entries. No limit on entries.

Don't forget to TAG + FOLLOW @maskeraidebeauty + use #TELLMEPOUTIT to Enter

Good Luck!
💋💋💋